Search Engine Optimization Search Engine Marketing Search Engine Optimization and the SEO No-No Beware of unscrupulous Search Engine Marketers Based on the phantom knowledge of what the search engine spiders (search engine indexing software) can or cannot do, some people begin playing with fire, trying to discover what techniques may provide them with an unfair yet coveted top ranking for a large number of relevant, partially relevant or absolutely irrelevant keywords. Unscrupulous Search Engine Marketers understand these techniques and use them to take advantage of unsuspecting business people who pay for these services thinking they are getting the "best of the best". Those who consciously take excessive measures to rank well on search engines are called search engine spammers. Most often, SEO companies and "consultants" that use spam methods can be detected by their slogans: One tip off is they will "guarantee" you a top-10 or a top-5 placement, in many cases without even specifying that the rankings will be obtained for the keywords you target, asking you any questions about which keywords or phrases you want optimized, or otherwise learning about your site. It is well publicized by many untrustworthy SEOs (Search Engine Optimizers)that rankings are cheap and easy to get. That false conviction and the expectation it generates forces some SEO consultants to offer a guarantee of top-5 rankings. This, in turn, puts pressure on all other SEO providers to make similar guarantees, in order to remain competitive. Such top placement in the search engine index guarantees are misleading in principle. Top rankings can't be put on a schedule like an advertising buy. Search engine's organic results are not for sale, and this is exactly what helps them continuously remain popular: that which cannot be bought is trustworthy. When an SEO professional cannot achieve the scheduled organic positions, they are forced to refund perhaps thousands of dollars. It often happens they can't afford to return that money and that pushes them to undertake some kind of spamming strategy. Search Engine programmers are aware of each and every spamming technique that currently exist. They never stop teaching their "spiders" to recognize and ban spam sites. Those spammers who enjoy high rankings today will be banned tomorrow; and perhaps sued by their clients because the clients' Web sites have been banned for spam too. If you believe your site has been banned by search engines or you have been taken advantage of by unscrupulous "SEO Experts", contact us, we may be able to help you! Another risk is that your competitors can explore your site and discover that your Search engine ranking positions are unfairly obtained. In most cases, they will report this abuse to the search engines and that can lead to unconditional and serious penalties to your site. Whenever a spider or a human search engine operator detects spam, you are likely to fall under a life-time spam penalty. Here are the words of Greg P., an SEO expert who works for a multimillion dollar company in Hollywood , California : "On Google after we got unblacklisted for previous spam violations that the old CTO and the old SEO company did and because we spend over $1,000,000 on AdWords and our marketing manager would not stop pestering them, our listings still suffer too. Even with our 8/10 PR, we still list lower than we should. We can have identical SEO work, etc. higher PR, and we will end up #20 or #30 and our competitor will be #3 for the same keywords. […] I truly believe now after my 8 months with this company that once you have been blacklisted, your placement will always suffer. It's like a scarlet letter associated with your domain name. […] We are a major portal now. We are Yahoo's provider. We are MSN 's provider. We have numerous powerhouse deals that have gotten us the 8/10 PR on Google but it still doesn't put us in the top 10 on all of our keywords like it should." Many other serious and solid companies are currently having major problems getting rankings back after being penalized – too many to ignore this possibility. A large part of our search engine marketing business is related to fixing the problems of other "SEO" companies. Over 90% of our business is by the referrals of our customers which should say a little about our service. Search engine positions (top positions especially) cannot be guaranteed, unless you use a search engine's paid inclusion or pay-for-performance program. Any Search Engine Marketer that guarantees customers the top-10 rankings can be potentially characterized as an unethical SEO and possible spammer, apart from involving them into what is ultimately an impossible mission. Search engine spamming techniques are inadmissible from the ethical point of view and very risky and unstable when it comes to the results they provide and penalties they may lead to. Not only because a spider can recognize them, but also because they may be reported to the search engines by humans. Without being aware of the major spamming techniques and without avoiding them properly, you run the risk of accidental spamming. This does not mean that you cannot get top ten ranking for your site on keywords and phrases related to your business. You can and anyone can with proper search engine processes. It is a process like anything else in this business. We've managed to get top ten for for 99% of our clients (the other 1% we are still working on!). Our only guarantee was and is that our client would rank considerably higher in the search engines on relevant keywords and phrases than they did before we started and at a lower cost than using any other company. That is a fair statement from an honest SEO business. At Adtastic Hosting you can be assured that we follow best practices for your site. Our procedures are effective, honest AND affordable. We will not guarantee you top ten placement, period. We will guarantee that you will see significant, measured results well above and beyond where you are today at an affordable price when you commence a program with us tomorrow. More often than not this will be top ten to top 25 placement on keywords of your choice. For more information please call us toll free at 1-866-622-5710 Home | Contact Us | Clients | Services | Search Engine Marketing | Affiliate Program | Resources | Adtastic Blog | Site Map | Privacy Policy