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search engine marketing no-no's

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Search Engine Optimization (SEO) and Search Engine Marketing (SEM)


Search Engine Optimization
Search Engine Optimization (SEO) prepares your site for search engines.

Search Engine Marketing
Search Engine Marketing (SEM) helps you rise to the top.

We are Certified Search Engine Experts. Adtastic Hosting is a CIW Professional Certified Webmaster (The highest industry standard) and a Professional Search Engine Marketer and has completed the Professional Training Course in Search Engine Marketing at the prestigious Web CEO University, an accolade that few other "Experts" can claim.

Certified seo sem
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Beware of unscrupulous Search Engine Marketers

Choosing a Search Engine Marketer and Web Site quality manager or webmaster is an important task if you expect to be successful marketing your services or products on the internet. You pay for a quality service and you should receive quality results that translate in a return on your investment. There are some important questions to ask:

  • Is the Marketer Certified?
  • Do they promise top 10 placement? (If so, Beware!)
  • Do they have a Code of Conduct?
  • Is their service money-back guaranteed?
  • Do they "talk-down" to you or do they provide comprehensive information?
  • Do they provide comprehensive services and do they itemize exactly what you will receive?



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    What we can do for you

    Optimization and online promotion of e-commerce Web sites, shopping cart applications and online stores.
    Web analytics and eCommerce statistic services and consulting on conversion rate improvement.
    Optimization and online promotion of graphic-heavy Web sites, Web sites built in Flash, and frameset Web sites
    Optimization and promotion of Web sites built on a dynamic technology
    Optimization, promotion and traffic trends analysis for large Web sites and portals (e.g. 500+ pages)
    Promotion and traffic analysis services for Web sites of large corporations, including Web presence building Promotion and traffic analysis for Web sites of small and medium business
    Web design and development of optimized sites targeting certain keywords
    Consulting services and training on site optimization, promotion, quality assessment, traffic analysis and conversion improvement


  • PLUS safest optimization technique;
  • PLUS professionalism and certification;
  • PLUS additional bonus(es) like site uptime monitoring;
  • PLUS recognition by industry experts


  • Our rates are very affordable and designed to help small business be successful on the Internet.

    Ask for a quote


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    Beware of Search Engine Specialists that "guarantee" top-10 placement. If you understand the technology of Search Engine Optimization you should not feel very secure in terms of how safe the techniques they will use to optimize your pages will be. In the end so-called "Black hat" techniques will most likely get your site banned from the major search engines for spamming, long after the "Expert" has taken your money and disappeared..

    For more information on this subject click here


    If you would like more information, or would like to get started on a search engine marketing campaign please call us directly at 1-866-622-5710.

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    How we help you succeed with SEO, SEM and Web Analytics

    These are some of the steps we take:

    First we assess:
    Ranking (site current SE positions for theme keywords)
    Quality (site aptitude for further optimization)
    Conversion (quality of traffic that the site receives)
    Spam test (whether or not the site subconsciously uses spamming techniques)
    Optimization state (how well the site is optimized for theme keywords)
    Link popularity and keyword theme

    Research keywords. Compile a keyword profile which matches each page to be optimized against one to three keywords / key phrases to target.
    Optimize pages. Utilize professional optimization techniques and make necessary modifications to the pages.
    Optimize site structure. Improve internal linking structure and file system.
    Organically submit the added / changed pages to the search engines.
    Work on building the link popularity. Run a link exchange campaign if necessary.
    Make a detailed estimation of the site quality and close the found gaps.
    Monitor server availability.
    Perform a most detailed analysis of the site and compile guidelines.
    Analyze traffic sources – keywords, referrers, search engines, ad campaigns, etc.
    Analyze conversion from the number of visitors into the number of transactions.
    Analyze visitor behavior, navigation, entrance and exit pages, repeat / motivated visits, transaction cycle time, etc.
    Analyze demographic information about your visitors.
    Check rankings for the keywords on the profile.
    Check link popularity and keyword theme (link anchor text) against your keyword profile.
    Implement the information we have learned into a comprehensive strategy to increase your web presence and your return on investment.
    Each step of the way we provide you with detailed reports which will show in real time exactly what increases your site is experiencing, however it should be easily evidenced in the form of greater web traffic, higher return on conversions and a much stronger search engine presence.
    Our service is very comprehensive and you are virtually assured to have a much higher return of satisfactory results from your Internet business than you ever did before you retained us.

    For more information, please contact us directly at 1-866-622-5710.


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