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Search Engine Optimization Search Engine Marketing Search Engine Optimization And How We Can Help Your Site Grow How Adtastic Hosting can help you with Search Engine Optimization We are Search Engine Experts. Our charges are very competitive considering the nature of our efforts. We generally ask for a minimum three month commitment. Please contact us directly to discuss your campaign and receive a quote for services. -------------------------------------------------------------------------------- Search Engine Optimization (SEO)- Some Key Points Search engines are the one of the most popular ways for your prospective customer to find your website/business. It is important that you are recognized and searchable in the search engines if anyone is to find you. All world search engines together receive somewhere around 300,000,000 or more searches per day. These searches are done with the help of keywords: generally however, people type a short phrase consisting of two to five words to find what they are looking for. They may be looking for information, products, or services. Professional Search Marketing is the part of your business's marketing efforts aimed at increasing your traffic (number of visitors) to your site from search engines, as well as conversion (the percent of visitors who become buyers of your product or service). The most important and primary methods used for achieving the goals of Search marketing are Search Engine Optimization, Search Engine Marketing and Web Analytics. Search Engine Optimization (SEO)is about changing/modifying the HTML code of your pages and the structure of your website in such a way that when an SE "robot" aka "spider" reads the site, aka indexes or "crawls" the site, it can understand that the pages have valuable content related to your keywords, and then hopefully rank them high enough in the index that a searcher will find you and click on your site. In theory this is how it works. SEO also includes ways to increase your link popularity – the number of links from other high-ranked pages to your site. This is most important because most search engines consider your link popularity a vital ranking factor. Without link popularity you might as well not exist. Search Engine Marketing in general terms, is a combination of the above metrics combined with extensive keyword analysis, competitor site analysis and analyzing the search engines with respect to the primary keywords or phrases you are optimizing for. Web Analytics (further referred to as WA) is about getting, analyzing and using the information about your visitors, their details, their behavior on your site, the ways they have found your site, the efficiency of referrers and advertising, conversion rates, and, together with all that, eCommerce information. This is the area often most neglected as it takes time and patience, yet is most important in helping grow your site. -------------------------------------------------------------------------------- What you should know about Search Engines Mainly, this deals with "spider-based" search engines (i.e. those that find, read and index your site automatically). However, if your site is content-rich with articles and information and well optimized/structured, it will also gain a lot more weight when a human editor browses your resources and ranks it appropriately for a human edited directory. With the directories, it is as important as with the spider-based engines that your site is error-free, your content is relevant, and your link popularity is considerable. Search Engine Optimization is important as it helps you get quality traffic for free. You may discover that you can obtain the same or even more visitors by optimization alone, without having to pay for advertising such as pay per click or other such costly methods to achieve traffic. Many Web surfers tend to ignore paid (sponsored) results displayed by the search engines, yet if your site appears on the top of the first page of SE results for their query, or at least in the top 25 you are almost certain to turn many of those web searchers into visitors. It is vital for every business, small as well as medium and large, to take into consideration how its Web site ranks in the major search engines and directories. Many companies underestimate the importance of search engines and fail to understand the ranking process so they end up ignoring what may be the most crucial ingredient of Internet marketing strategy. If your site is not enjoying the traffic you think it should chances are you are not ranking well in the search engines for vital keywords and phrases. Unless you sell something so unique you've got no competition, there will always be at least hundreds and likely many thousands of sites offering the same products and services. Thus it can be a constant battle to be noticed. Actually, depending on the specificity of the offering, the number of competition at least as far as search engines go and how they index keywords and phrases, may vary from thousands to millions or hundreds of millions. Most of them are taken into consideration by the search engine together with your site. Did you ever ask yourself how high your chances are to bring your message to the casual Web surfer searching Google for the keywords denoting your service? If you are reading this material, you probably have. A recent U.S. study has found that the World Wide Web contains more than 2.1 billion documents and is growing at the rate of seven million pages per day (according to http://www.cyveillance.com). If you work for or run a large company and its rankings are not in the top-25 for the related keywords, your company's prestige and reputation is seriously damaged. If a business's rankings for related keywords are lower than top-30, it might as well be invisible on the Web as far as search engines go. Research has shown that users hardly ever go beyond the top 30 search engine rankings for a single search (according to Forrester Research Inc.) unless perhaps, they are doing research. If you are a small company on the other hand. it is vital that you rank well in the search engines. It is estimated that the top 30 search engine index results receive over 90% of the search engine traffic. Here's how most of the Internet consumers find Web sites, According to Nielson / NetRatings, as of December 2006.
SEO and SEM helps you to avoid getting lost in the huge amount of competition all struggling for that coveted number one position on the major Search Engines. There are other reasons to consider which are listed below: Major search engines attract more unique visitors than almost any other Web site on the Planet. Yahoo! alone boasts over 65 million registered users at last check! A large percentage of all the Internet user sessions involve someone that is browsing at a search engine. (It has been said that about 85% of users are browsing search engines- although we may not necessarily agree with this figure entirely there is no doubt the numbers are massive). Your search engine ranking is going to determine a major portion of your site traffic unless you advertise extensively in other ways and people are compelled to respond to those advertisements by logging onto your site. Consumers use search engines for a variety of reasons including to locate and buy goods or to research many decisions (such as choosing a vacation destination, medical treatment or election vote). People finding your site via search engines are more qualified targets for your products and services because they have actively sought out your site by typing a search phrase that is directly related to your site content. Even your local customers will likely jump onto the Internet and peruse a search engine when they are looking for information about goods or services or even information specifically about your company. As a Professional Search Engine Marketer as well as an accredited CIW Professional, we have an Integrated Approach at Adtastic to SEO and SEM that involves both promotion and maintenance goals. By performing what is called on-the-page and off-the-page optimization we have found you can achieve better rankings and increase the traffic flow to your site. By performing regular keyword research, traffic analysis and page adjustment you achieve higher conversion rates, thus achieving the full potential of your Web site. The technical maintenance and troubleshooting we offer helps keep your site trouble-free, enhancing your visitor's experience and improving search engine compatibility. Website maintenance, while of course an important task, is secondary to the primary search engine marketing goals of promotion and traffic analysis. The Adtastic Integrated Approach in SEM puts the optimization cycle first among the site management tasks. Only after you create and position quality Web copy will you then be able to pay attention to visitor analysis and technical maintenance. The Integrated Approach has gathered all existing knowledge and brought it into a system, so the following sequence of major steps has evolved:
After you check your rankings and analyze the performance of keywords and pages, you will return to keyword research and repeat the optimization with this new information in mind, and the cycle continues. If this cycle is repeated regularly, correctly, and without mistakes, you will soon see the results of your efforts with higher rankings in the search engines, often into the top ten. The elements of the promotion cycle cannot be shuffled; you can't expect to start optimization or work with links without knowing which exact keywords you're working with. Also, there's hardly any need to check your ranking progress before you optimize pages and a search engine indexes them. The promotion cycle is the heart of search engine optimization (and of SEM in general). It includes vital steps, none of which can be omitted if you're serious about optimization. These steps are: keyword research, competitor research, page optimization, submission, ranking check, and link popularity analysis. The promotion cycle needs to be consistently repeated. We recommend a period of three to six months minimum for small sites of up to 30 pages, and six months to one year for large sites or portals. -------------------------------------------------------------------------------- To accomplish a successful campaign for you first we research your keywords and build a list of the most effective keywords for your site. Then we optimize your site accordingly. Meaning we determine what changes needed to be made to your pages to compete effectively with the top ten sites in the search engines. We organically register your sites with the major search engines and directories that are the major traffic sources for websites by linking you into our network of sites that already have high page ranking and are crawled daily by major search engines. We find out how many links are connected to your site. How many links are connected to your competitor sites. We learn about your competitors linking strategies and on-page optimization and take advantage of that knowledge to help you compete more effectively. We find you new link partners and evaluate link partners. We manage correspondence with site owners on your behalf. We track your page rankings and optimize your site accordingly to improve your page rankings with the major search engines. If we are also conducting a web analytics campaign we place tracking codes on your pages so we and you can learn as much as possible about your site visitors and revenue programs. We check your site for errors and problems and make adjustments as needed. We provide you with comprehensive reports each step of the way. Sites without a page ranking usually experience a ranking of 2 or 3 quickly in Google (usually with a few weeks), and experience high return in the major search engines by moving to the first page of searches for appropriate keywords within a few months. A proper campaign should run for at least three to six months for effectiveness. If you would like more information, or would like to get started on a search engine marketing campaign please call us directly at 1-866-622-5710. Home | Contact Us | Clients | Services | Search Engine Marketing | Affiliate Program | Resources | Adtastic Blog | Site Map | Privacy Policy |
